Showcase Bioeconomy:
Meat substitute products: Advertising not appealing to flexitarians
Because the University of Hohenheim does not have the image rights to transfer, it is not possible to print or further disseminate the image.
More and more people are reducing meat consumption in favor of plant-based alternatives. But the current marketing does not sufficiently reach the large target group of flexitarians - according to a result of the V-Place project at the University of Hohenheim. | Picture source: clipdealer
